Geo Mind

GeoMind – Generative Engine Optimization for AI-ready content – is Publicis Groupe’s proprietary tool designed to optimize brand visibility in generative AI search results:

• ensures the brand is perceived as a relevant and trusted source in the context of specific topics.
• makes sure that supporting sources are clearly cited for transparency, authority, and validation.
• optimizes brand content and website structure so generative AI models can easily understand and surface it.

Users increasingly turn to AI tools for direct, conversational answers instead of traditional search results. GeoMind ensures your brand isn’t invisible in this new search environment – protecting relevance, visibility, and authority.

GeoMind is about making sure your brand shows up, and stands out, in AI-generated answers, not just search engine results, providing:

• competition overview & benchmarks – see how your brand appears in AI-generated responses vs competitors.
• audit – evaluate performance across web, structured data, and content.
• strategy – optimize content for AI answers, strengthen authority and trust, implement schema markup, and improve brand recognition in LLM training datasets.
• measurement & monitoring – track progress and continuously adapt.

• Increased inclusion of your brand in AI-generated responses across major platforms.
• Higher perceived authority and trustworthiness in the eyes of users.
• Competitive advantage in generative search visibility before rivals dominate the space.
• Stronger brand positioning across all marketing channels through AI-ready content.