Intent Radar

Brand

What is it?

Our data solution underlines brand opportunities related to real-time consumer needs identified at the category or each player’s level. Intent Radar measures, for each player in a class, its brand intent score, coming from searches related to commercial, product functionality, and personal experience with the respective brand.

Using Intent Radar, you can:

Adapt communication to fit emerging needs
Adjust brand offer to consumer interest related to overall category and main competitors
Optimize the communication budget by targeting active consumer needs.

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