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Epsilon

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What is it?

Epsilon stands as a technology solution for debated topics as:

Cookie deprecation (Single Customer View);
Personalization 1:1;
Business incrementality;
Data Monetization (1st Party Data).

Today Epsilon has a portfolio of integrated modules, that can be use based on a specific need.

Why would you need it?

With Epsilon is uncomplicated to:

Activate Addressable IDs (not cookies or mobile IDs);
Integrate different sets of data under the same roof;
Re-engage with lapsed customers;
Optimize marketing tactics towards a business goal.

Outcomes:

Operating as an:

ID Resolution - incremental sales or up-selling - are common trackable assignments to deal with;
Messaging platform – increase app downloads or newsletter sign-ups;
Integration – data monetization of loyalty cards.

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