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Data dictionary
SOV (Share Of Voice)
SOV (Share Of Voice)
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Share
% share of brand activity expressed in GRPs/ TRPs in total activities of all comparing brands in sector expressed in GRP. Used for showing visibility
S
Score
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Search Volume
Sentiment
Share
Single Touch Attribution (STA)
Software as a Service (SaaS)
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