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Data dictionary
SOS (Share of Spending)
SOS (Share of Spending)
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Share
% share of brand expenditures (RON) in total expenditures of all competing brands in sector. Used for investment analysis
S
Score
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Search Volume
Sentiment
Share
Single Touch Attribution (STA)
Software as a Service (SaaS)
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