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According to the Romanians New Media Adoption study, carried out by the Data Intelligence team of the Spark Foundry media agency, a member of Publicis Groupe Romania, the leading digital activities of Romanians continue to include online payments and shopping, accessing social media platforms and interacting with friends and the family.
According to the new study, most Romanians from urban areas participate at least once a year in events, regardless of their type. If we look, however, among the frequent (monthly) participants, we notice a slight maturation of the age segment (25-44 years) compared to last year (18-34 years).
Starcom Romania launched the study "What women want" in the month dedicated to women. With this study, the media agency set out to break down the clichés about women and investigate what they are interested in, what makes them happy or worried, what they want, what gifts they dream of, how they spend their free time, what they buy online and why they do it, and many more.
Leo Burnett Bucharest and the DATA Intelligence division of Publicis Groupe Romania have created the TikTok Index, the first tool developed specifically for this platform, to measure the performance of brands' content and identify what brings the most significant added value in each industry monitored.
2022 was a year with a tumultuous beginning, during which economic and social uncertainties deepened as a delayed effect of the pandemic crisis. So, still, also, of the war that broke out in Ukraine on February 24, the day Romanians celebrate love.