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Leo Burnett Bucharest and the DATA Intelligence division of Publicis Groupe Romania have created the TikTok Index, the first tool developed specifically for this platform, to measure the performance of brands' content and identify what brings the most significant added value in each industry monitored.
2022 was a year with a tumultuous beginning, during which economic and social uncertainties deepened as a delayed effect of the pandemic crisis. So, still, also, of the war that broke out in Ukraine on February 24, the day Romanians celebrate love.
Starcom Romania launches the 9th edition of the Consumer Report data compendium. It focuses on the behavior of Romanians in terms of online and offline content consumption, electronic devices used, reading preferences, purchasing behavior, etc.
The negative trend in terms of digital activities continues in this wave, affecting all online activities except watching movies/series and podcasts, which remain at the same level reported in the previous edition of the survey. This is most likely due to the fact that the public has started to spend more time outside home due to the relaxation of anti-covid measures.
1 in 2 people stuck to their original plan and bought on Black Friday only the products they had intended to buy in the first place, and among those who made unplanned purchases this year, the main trigger was the advantageous discounts (55%).