Andreea Zanfir

Andreea is the Head of Consumer Insights at Starcom Romania - with more than 8 years of experience in marketing research, over 100 studies conducted in areas as: Banking, Life Insurance, Auto, Auto, Pharma, Personal Care/Cosmetics, Telecom, Retail, Fashion, Technology and FMCG.
During the past 4 years she has analyzed complex consumer profiles, measured communication effectiveness on brand indicators, identified communication territories, evaluated band visibility from consumers discussions on social media and investigated new consumers behaviours and trends.

When to contact Andreea

  • 1When you want to improve your Brand KPIs
  • 2When you need to Research design
  • 3When working on Brand insights
  • 4When you want to track your brand's Reputation
  • 5When you are curious about Online conversations

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