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Erika Isac’s Song – Macarena – perception of Romanians in numbers.

6 out of 10 women consider that the song made them feel understood.
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Starcom Romania launches Consumer Report 2023

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YOU ARE WHAT YOU BUY – Retail trends in Romania

Together with our partners from GWI, a Global consumer research platform, we are releasing “You Are What You Buy”, a special edition of TRENDS from the Retail Industry, specially designed for the Romanian market.
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Black Friday 2023 – Significant Changes in Consumer Buying Behavior

Starcom Romania has released the 9th edition of the Black Friday study, the first to annually investigate the behaviour of Romanian consumers, interviewing the same respondents before and after Black Friday for the most accurate and relevant results.
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InfluenceMe 2023 – The number of influencer campaigns is growing exponentially

For 11 years, InfluenceMe powered by Starcom has been the first and only study of the communication industry in Romania, documenting the evolution of influencer...
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